Caroline Tallinger

Before I onboarded at Yobs Technologies, the company hadn't had a permanent designer on their team. They had cycled thru some freelance UX Designers contracted for a few months at a time, to build our MVP. Despite working in an ambiguous space with little data to test theories as a startup that was still pinning down their market fit, our engineers and I collaborated on creating a design system that would stand the test of time.

 

 

When I was finally onboard as the first full-time designer, the company also recently pivoted their business model, rendering the previous designs *almost* useless.

So, I had my work cut out for me.

Defining the Main User Goals

The first task I set out to accomplish was to understand if and how the previous designs accomplished their needs. I started off with a design tear-down/review of our SaaS platform. I evaluated the purpose of each component on every screen lengthy discussion...